My subject area it was on Marketing!!
Some useful links are:
On this sites, you can find any common definition or examples on Marketing Field.
I read an article relevant to my undergraduate degree. This article it was for the cereal industry ''The ready-to-eat Breakfast Cereal Industry in 1994''. Usually, on Marketing, the authors analyse an industry, for instance cereal industry, car industry, clothe industry, etc.. or they write about one company (for example, how it seems to the market, the highlights of this company, how it reacted in a special situation etc..), which usually call this ''case study''.
The analyse of the article include:
- The history of the company or industry
- The environment in this sector (for instance, technologies which companies use, distribution, advertising, promotions and pricing, new product introductions)
- Competition ( here they have to analyse about their main competitors, for example Kellogg General Mills, Philip Morris, Quaker Oats, etc.. You have two include all the main competitors in your analysis because they will be a threat for your sales)
- The private label threat
- A turning point
All the above bullets are one part of a ''marketing plan'', a marketing plan usually include:
- product/services and your unique selling proposition
- pricing strategy
- sales and distribution plan
- advertising and promotion plan
Attention!!! you must be carefully, because a lot of people are confused with marketing plan and business plan, the main difference between these plans are that: ''marketing plan is a section of business plan''.
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